Who’s behind this review? Buena Vida is a running app made by David Cole, a Seattle runner & triathlete who led design and research for Amazon’s Halo fitness band. Every plan here, including Buena Vida’s, is scored on the same 30 measures, each tied to published research. AI does the first scoring and draft, then every claim is checked against its studies. No plan author pays to be reviewed, and we run no ads. See a mistake? Email David at corrections@buenavida.run · How we score →
Look up one running number and ten more questions follow it home. What's a good time? What pace is that per mile? How long do I have before they close the course? How much more should I eat when the long runs get long? The answers are spread across race websites, forums, and running magazines, and they rarely agree. Then you still have to fit the training around your work, your family, and your sleep.
I built Buena Vida to make that part smaller. The goal is simple: less learning, less time, and less effort between you and a healthy habit that lasts, whether that habit is a weekly long run or a first marathon.
So here's the number you came for.
The short answer: the average marathon time is about 4 and a half hours. In the US in 2024, the average finisher took 4 hours 34 minutes: about 4:24 for men and 4:51 for women. For a first marathon, anywhere from 4 to 6 hours is normal, and many big races give you 6 hours or more.
That's a long time to be out there, which is why a marathon is about more than the running. The food you eat through the weeks of training shapes how well you recover and whether you reach the start line healthy. And keeping track of your runs is how you find a pace you can actually hold. This guide covers all three.
Plans that get you to the finish
A first marathon can take anywhere from 4 to 6 hours or more, and the runners who enjoy it usually have one thing in common: a plan that got them to the start line healthy. A good one grows your long run a little at a time, gives you easier weeks to absorb the work, and backs off before race day, so the hardest planning is done for you.
There are lots to choose from, from free plans to books to apps. Here are a few popular ones, each with my review, alongside a few of Buena Vida's, including two for a first sub-5.
What is the average marathon time?
In 1994, Oprah Winfrey ran her first marathon, the Marine Corps Marathon in Washington, DC, wearing bib number 40 for her 40th birthday. She finished in 4 hours, 29 minutes, and 15 seconds. The time became so well known that "Beat Oprah" turned into a running catch-phrase, as Run Washington recalled on its 25th anniversary.
Her time is also almost exactly average. The big race-results studies all land in the same place, a little either side of 4 and a half hours.
| Who | Year | Everyone | Men | Women |
|---|---|---|---|---|
| US finishers, average | 2024 | 4:34 | 4:24 | 4:51 |
| US finishers, average | 2019 | 4:39 | 4:28 | 4:54 |
| US finishers, median | 2024 | 4:25:33 | 4:14 | 4:41 |
| Worldwide, average | 2018 | 4:29:53 | 4:21:03 | 4:48:45 |
Sources: RunRepeat, The State of US Marathons 2025 (10.5 million US results); Running with Rock (about 400,000 finishers at 2024 US races); RunRepeat, Marathon Statistics 2019 Worldwide. The median is the runner exactly in the middle of the field.
Two things stand out. First, a 4:34 average works out to about 10:27 a mile, which surprises a lot of new runners. Most people in a marathon are not running fast. Second, these are finishers who chose to be there, plenty of them on their third or tenth marathon. A first marathon usually lands a little slower than average, and that's fine.
Average marathon time by age
In 1967, a 20-year-old named Kathrine Switzer ran the Boston Marathon at a time when women weren't welcome in it. A race official tried to pull her off the course. "I'm going to finish this race on my hands and knees if I have to," she remembered thinking, and she finished in 4 hours and 20 minutes. Fifty years later, at 70, she ran Boston again in 4 hours and 44 minutes. Half a century, 24 minutes.
That matches the data better than you might expect. Age slows the average marathoner, but gently, and not until the 50s.
| Age | Average time (2024) | Pace per mile |
|---|---|---|
| 18-24 | 4:19 | about 9:53 |
| 25-34 | 4:27 | about 10:11 |
| 35-44 | 4:29 | about 10:16 |
| 45-54 | 4:38 | about 10:36 |
| 55-64 | 4:58 | about 11:22 |
| 65+ | 5:35 | about 12:47 |
US finishers, men and women together. Source: RunRepeat, The State of US Marathons 2025. Paces are my math from those times.
Between your 20s and your mid-40s, the average barely moves. So if you're 45 and wondering whether you've missed your window, you haven't. Switzer ran Boston at 70. At any age, the runners who get there tend to be the ones who stayed healthy through training, which comes down to a long run that grows slowly, easier weeks along the way, and enough food to recover.
How slow is too slow? Marathon cutoff times
Sandra Schawang, 63, was one of the last finishers at the 2022 Honolulu Marathon, a little over 14 hours after the 5 a.m. start. "I chose this marathon because there's no time limit," she said just after finishing.
Most races do have a limit, though, and it's the only real answer to "how slow is too slow." A cutoff is usually set as a pace, and you need to hold it from start to finish (or at checkpoints along the way). Here are a few real ones.
| Race | Time limit | Pace you need |
|---|---|---|
| Boston | 6 hours (net time) | about 13:44 a mile |
| Marine Corps (DC) | about 6 hours 7 minutes | 14:00 a mile |
| Chicago | 6 hours 30 minutes | about 15:00 a mile |
| Honolulu | No cutoff | Any pace |
Sources: B.A.A. rules, Marine Corps Marathon (also has checkpoints, including mile 20 by 1:15 p.m.), Chicago Marathon, Honolulu Marathon. Limits change; check your race's own page before you sign up.
So the honest answer is that no finish time is too slow, as long as you choose a race that fits it. If your long runs suggest you'll be out there for 6 hours or more, look for a race with a generous limit, or one with no limit at all. If a race is set and the cutoff is tight, a run-walk plan can help you hold a steady pace the whole way.
And notice how much room there is. A 6-hour limit means about 13:44 a mile, and even the 65-and-up average in the table above finishes with 25 minutes to spare.
Why your first marathon should be about finishing
Benjamin Rapoport, a Harvard-MIT medical student who had run 18 marathons, hit the wall at the 2005 New York City Marathon: his legs stopped keeping up the pace as he entered Manhattan. Later, he built a model of why it happens. "People think hitting the wall is inevitable, but it's not," he told the Harvard Gazette. "You need to set a target pace that will get you to the finish without hitting the wall." The usual mistake, he said, happens on race morning: "People sometimes get too excited or change their game plan on the day of the race, and that's a tactical mistake."
That's the case for racing your first marathon to finish. You don't yet know what mile 22 feels like, so a time goal is a guess, and an aggressive guess is how people end up walking the last 6 miles. A marathon rewards patience more than speed. For most runners, marathon pace sits well below their hard, sustained effort, and the slower the finish, the further below it they run. It should feel almost easy for the first half.
The training follows the same idea. Longer long runs go with faster finishes, and in one group of first-time marathoners, with fewer race-day injuries. Running a half marathon before your first full helps too: in one study, it went with fewer injuries during marathon training.
Want a time goal anyway? Sub-5 is a friendly one for a first marathon, and the table shows what that means per mile. Your tracked long runs are a good guide to which row is yours: run them at an easy, steady effort, note the pace, and pick a goal a little slower than it feels like you could manage.
| Finish time | Pace per mile | Pace per km |
|---|---|---|
| 4:00 | 9:09 | 5:41 |
| 4:30 | 10:18 | 6:24 |
| 5:00 | 11:27 | 7:07 |
| 5:30 | 12:35 | 7:49 |
| 6:00 | 13:44 | 8:32 |
| 6:30 | 14:52 | 9:15 |
Even pace over 26.2 miles (42.2 km). Real races lose a little time to crowds, water stops, and weaving.
How to eat through marathon training
In 2017, Shalane Flanagan became the first American woman in 40 years to win the New York City Marathon. She told CBS News that in college, "we were eating everything low fat." With her best friend, the nutritionist and chef Elyse Kopecky, she switched to a wholesome everyday diet. "I don't think I'd be sitting here, talking to you and running at a high level if it weren't for the fact that I changed my diet."
The food that matters most isn't eaten on race day. It's the ordinary meals across 16 to 20 weeks of training. Eating enough day to day is what lets your training work, and coming up short for weeks blunts it.
A few habits do most of the work. Eat to match the day: a 20-mile long run burns around 2,000 calories for a 150-pound runner, so long-run days need more food, especially carbs, and rest days go back to normal, not starved. After long runs, eat carbs and some protein soon, not hours later. Runners need more carbs and protein than people who don't train, so get some protein at every meal. And don't save calories in a big week. Losing weight? Keep the cut small and take it from the whole day, never the long-run days: big deficits raise the risk of illness and bone stress injuries.
Underfueling rarely announces itself. It looks like being tired all the time, legs that never feel fresh, getting sick more often, sleeping badly, feeling cranky, and easy runs that feel harder while your paces stall. The IOC's 2023 consensus on low energy in sport names lower immunity, poorer sleep, mood changes, a weaker training response, and higher injury risk, and low energy undermines bone. If those signs show up in a big week, try eating more before you train harder. Race-day fuel is the small part: extra carbs the last couple of days, and gels you practiced on long runs.
Training, food, and tracking in one app
A printed plan can't tell you what pace your long runs say you're ready for, or that Saturday's 18 miles needs a bigger dinner on Friday. Training that adjusts to the runner tends to work at least as well as a fixed plan, with fewer people getting stuck.
That's why I built Buena Vida around the whole picture. Tell it your race date, how much you run now, and which days you have, and it recommends a marathon plan, sets food targets for your goal, and shows you your first week before you start a free trial.
How the pieces connect
- You run, and it's recorded. GPS, pace, splits, and heart rate from your iPhone or Apple Watch, with voice coaching through each workout.
- Your runs set your paces. The app learns your paces from your runs and estimates each workout from them, so "easy" means easy for you, and you can see what pace your long runs are really at.
- Your training sets the day's food. Each run raises that day's calorie and macro targets, so long-run days get more carbs and rest days ease back. With a weight goal, your runs still count, so the long run stays fueled.
- Your plan moves when life does. Shift a workout in the app or in your phone's calendar and the two stay in sync. Each plan says what to do when you miss a day.
- Your shoes count their own miles. Each run adds to the pair you wore, and the app warns you when they're near the end. A marathon build wears through a pair faster than you think.
- A note every Monday explains what the week is for.
Prefer a free plan? Nike Run Club's marathon plan is a good place to start, and my review says what it does well and what it leaves out.
Free alternativeRace day
Look down the Marine Corps Marathon's own list of famous finishers and you'll find plenty of ordinary marathon times. Drew Carey ran 4:37:11. Ted Koppel, the longtime Nightline host, ran 5:09:08. Every one of them is listed the same way: as a finisher.
On the morning, keep it simple. The last weeks of your plan get lighter on purpose, because running less in the final weeks, while keeping a little speed, helps you race better, so arrive rested and keep eating normally. Start slower than you want to, and fuel the way you practiced. If you feel great at mile 18, hold on to that feeling until mile 22. Then spend it.
Jim Barahal, president of the Honolulu Marathon Association, put the whole idea of this guide in two sentences. "Your time doesn't matter to us," he said. "We welcome you as a finisher."
Your first marathon time is the one you'll beat next time. The finish is the part you keep.
Get more out of your running with Buena Vida
Buena Vida was built by a runner to bring the whole job of training into one place: a plan that fits your schedule and your fitness, coaching on every run, and food targets that keep up with the work you do. Members get personal training & nutrition plans, plus full access to the catalog of pre-written plans for every running goal.
In studies, runners on plans that fit them improved at least as much as runners on fixed plans, and fewer got stuck.
Try it FREE for 7 days. After that, it's $99.99 a year or $14.99 a month, and you can cancel anytime.
Frequently asked questions
- What is the average marathon time?
- About 4 and a half hours. In the US in 2024, the average was 4:34 overall, about 4:24 for men and 4:51 for women.
- What is a good time for a first marathon?
- Finishing healthy is a good time. Anywhere from about 4 to 6 hours is a normal first marathon. If you want a time goal, sub-5 (about 11:27 a mile) is a friendly first one.
- Is a 5-hour marathon slow?
- No. It's within about half an hour of the average, and well inside the time limits of most big races.
- What is the average marathon time by age?
- In the US in 2024, it ranged from about 4:19 for ages 18 to 24 to 5:35 for 65 and up. Times barely change from the 20s to the mid-40s.
- What is the cutoff time for a marathon?
- It depends on the race. Many big marathons allow about 6 to 6.5 hours, roughly 14 to 15 minutes a mile. Some, like Honolulu, have no cutoff.
- What happens if you miss the marathon cutoff?
- It depends on the race. You may be diverted off the course or lose full course support, and you may not be listed as an official finisher. Check your race's rules before you sign up.
- Can you walk a marathon?
- Yes. At 15 minutes a mile, a marathon takes about 6.5 hours, so pick a race with a generous limit. Run-walk plans are another good option.
- How long does it take to walk a marathon?
- About 6.5 hours at 15 minutes a mile, about 7 hours 50 minutes at 18 minutes a mile, and about 8 hours 45 minutes at 20 minutes a mile.
Research notes
- Recreational marathon pace sits below threshold
- Longer long runs go with faster marathons
- A half marathon first may help new marathoners
- Fuel your training or the gains stall
- MET estimates improve when scaled to you
- Healthy eating fits a wide macro range
- Lose weight slowly to keep muscle
- Bone needs impact and fuel, not just miles
- Individualized plans beat one-size-fits-all
- A real taper sharpens you for race day